What is Matterport?

In today’s ultra-competitive real estate market, standing out requires more than just stunning photos and a compelling listing description. To truly captivate buyers and close deals faster, real estate professionals are embracing immersive technologies, and Matterport is leading the charge.

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What is Matterport, and Why Does It Matter?

Matterport is a pioneering spatial data company that converts physical spaces into highly detailed 3D digital twins. Think of it as Google Street View, but inside your property, complete with clickable tours, measurement tools, and interactive media.

Since its launch in 2011, Matterport has been the gold standard in 3D property visualization, helping agents, architects, designers, and property managers across the world reimagine how spaces are marketed, planned, and sold.

Now, with its recent $1.6 billion acquisition by CoStar Group, Matterport is poised to become even more powerful, merging virtual property tours with data-rich real estate intelligence.

Why Matterport Isn’t Just a Tool It’s a Game-Changer

If you’re a seasoned real estate professional or brokerage aiming to scale your brand, close faster, and build buyer trust, Matterport is your not-so-secret weapon.

Immersive 3D Virtual Tours

Matterport enables buyers to tour a home 24/7 from anywhere in the world, reducing scheduling conflicts and increasing engagement. Listings with 3D tours attract 49% more qualified leads and sell 31% faster, according to industry data.

4-in-1 Asset Generator

Capture once, and get it all:

• 3D virtual tours
• 4K ultra-HD photography
• Schematic floor plans
• Guided video tours

This makes it easy to streamline your marketing pipeline across MLS, social media, and print.

Smart Analytics and Tour Engagement Tracking

Know exactly where users spend time during tours. Use these insights to refine your CTAs, highlight high-interest areas (e.g., kitchens, views), and tailor follow-ups.

Increased Property Valuation

A property showcased with Matterport not only looks better but sells better. Buyers see more value in homes that offer transparency and clarity via virtual tours.

How does Matterport work?

Here’s how simple it is to use Matterport in your workflow:

1. Scan: Use the Pro2/Pro3 camera or even a smartphone to capture the property.
2. Upload: The scan is processed in the cloud into a 3D digital twin.
3. Customize: Add tags, highlight features, and integrate your branding.
4. Distribute: Share via link, embed on websites, or post to social media.
5. Analyze: Track who visited, where they clicked, and how long they stayed.

The Numbers Don’t Lie: Real Estate Wins with Matterport

• 90% of buyers say 3D tours create stronger emotional connections to listings.
• 89% of sellers believe virtual tours help properties sell faster.
• 99.4% of agents say Matterport gives them a competitive edge in listings.
• Listings with virtual tours generate up to 65% more email inquiries.

Matterport’s Journey: From Startup to Industry Staple

Founded by Matt Bell and Dave Gausebeck, Matterport started as an ambitious idea to transform physical space into shareable data. Over the years, the company has introduced innovations like AI-generated floor plans, smartphone scanning, and Mattertag™ annotations.

Its global reach and commitment to democratizing 3D technology have made it indispensable, from boutique agencies to enterprise-level brokerages.

Why Power Agents Should Invest in Matterport?

If you’re serious about scaling in 2025, Matterport is no longer optional. It’s a strategic marketing engine that does more than “show a home”; it sells the experience. For top-performing agents and firms, it creates leverage, saves time, and elevates brand trust like no traditional tool can.

Final Take: The Future of Real Estate is Immersive

As virtual engagement becomes the expectation not the exception Matterport is your bridge from listing to closing. It empowers agents to make smarter marketing decisions, showcase properties with unmatched detail, and win more listings in a competitive market.